{"id":116,"date":"2026-07-19T21:52:07","date_gmt":"2026-07-19T19:52:07","guid":{"rendered":"https:\/\/new.mailfino.com\/integrationen\/oxid-eshop\/"},"modified":"2026-09-15T09:53:41","modified_gmt":"2026-09-15T07:53:41","slug":"oxid-eshop","status":"publish","type":"page","link":"https:\/\/new.mailfino.com\/en\/integrationen\/oxid-eshop\/","title":{"rendered":"OXID eShop Newsletter Integration"},"content":{"rendered":"<section style=\"--mf-hero-gradient-saturation:1.000;--mf-hero-gradient-contrast:1.000;--mf-hero-gradient-opacity:1.00;--mf-hero-gradient-position:48%;--mf-hero-gradient-angle:105deg;--mf-hero-gradient-start:#fff8f8;--mf-hero-gradient-middle:#f8dddd;--mf-hero-gradient-end:#edb6b8;--mf-hero-wave-transition-color:#edb6b8;--mf-hero-wave-transition-height:52px;--mf-hero-image-scale:1.12;--mf-hero-image-translate-x:0.80%;--mf-hero-image-translate-y:0.00%;--mf-hero-image-z:22;--mf-hero-mobile-image-scale:1.03;--mf-hero-mobile-image-translate-x:0.00%;--mf-hero-mobile-image-translate-y:0.00%;--mf-hero-mobile-image-z:22;--mf-hero-kicker-color:#b31f2b;--mf-hero-title-color:#421f24;--mf-hero-copy-color:#684b4f;--mf-hero-proof-color:#684b4f;--mf-hero-button-text-color:#ffffff;--mf-hero-button-font-size:16px\" class=\"mf-hero-block mf-hero-block--blue mf-hero-block--standard mf-hero-block--image-right alignfull wp-block-mailfino-hero\">\n\t\t<div class=\"mf-hero-block__overlay\" aria-hidden=\"true\"><\/div>\n\t\t<div class=\"mf-hero-block__shell\">\n\t\t\t<div class=\"mf-hero-block__copy\">\n\t\t\t\t\t\t\t\t\t<p class=\"mf-hero-block__kicker\" style=\"color:#b31f2b\">E-Mail-Marketing f\u00fcr OXID eShop<\/p>\n\t\t\t\t\t\t\t\t<h1 style=\"color:#421f24\">Gezieltes E-Mail-Marketing f\u00fcr Ihren OXID eShop<\/h1>\n\t\t\t\t<p class=\"mf-hero-block__intro\">Importieren Sie Kunden und nicht stornierte Bestellungen kontrolliert, bilden Sie Kaufzielgruppen und nutzen Sie OXID-Produkte in professionell gestalteten Newslettern.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mf-hero-block__proof\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Kunden \u00fcber die OXID-ID aktualisieren<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>K\u00e4ufe f\u00fcr Zielgruppen nutzen<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Cloud, Selfhosting oder Enterprise<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"mf-hero-block__media\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 689px)\" srcset=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-eshop-integration-hero-v1.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-eshop-integration-hero-v1.png\" alt=\"OXID eShop, lesender Connector und Newslettergestaltung als Prozess\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#edb6b8;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<div class=\"wp-block-group alignfull mf-context-nav is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"items-justified-center no-wrap mf-context-nav__menu wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-7fd08218 wp-block-navigation-is-layout-flex\"><ul class=\"wp-block-navigation__container items-justified-center no-wrap mf-context-nav__menu wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#funktionsumfang\"><span class=\"wp-block-navigation-item__label\">Funktionsumfang<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#zielgruppen\"><span class=\"wp-block-navigation-item__label\">Zielgruppen<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#einrichtung\"><span class=\"wp-block-navigation-item__label\">Einrichtung<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#fragen\"><span class=\"wp-block-navigation-item__label\">FAQ<\/span><\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group alignfull mf-oxid-page is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Externe Newsletter-L\u00f6sung f\u00fcr aktuelle OXID-Shops<\/p><h2 class=\"wp-block-heading\" id=\"funktionsumfang\">F\u00fchren Sie OXID-Daten und professionelle Newsletterprozesse zusammen<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Die aktuelle OXID-eShop-Dokumentation sieht Newsletter-Anmeldung und Double-Opt-In im Shop vor, empfiehlt f\u00fcr den Versand aber einen externen Newsletterdienst und beschreibt daf\u00fcr einen CSV-Export. mailfino ersetzt diesen manuellen \u00dcbergang durch kontrollierte Importe und einen lesenden Connector.<\/p><\/div><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">OXID ESHOP<\/p><h3 class=\"wp-block-heading\">Anmeldungen und Opt-in verwalten<\/h3><p class=\"wp-block-paragraph\">OXID eShop erfasst Newsletteranmeldungen, best\u00e4tigt sie per Double-Opt-In und f\u00fchrt den Status der Abonnenten.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CSV ODER DIENST<\/p><h3 class=\"wp-block-heading\">Empf\u00e4nger extern versenden<\/h3><p class=\"wp-block-paragraph\">OXID empfiehlt f\u00fcr aktuelle Versionen externe Newsletter-Software und beschreibt den Export best\u00e4tigter Abonnenten als CSV-Datei.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">MAILFINO<\/p><h3 class=\"wp-block-heading\">Shopdaten gezielt nutzen<\/h3><p class=\"wp-block-paragraph\">mailfino importiert Kunden kontrolliert, speichert Kaufdaten f\u00fcr Zielgruppen und stellt Produktdaten f\u00fcr redaktionelle Newsletter bereit.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Kunden, K\u00e4ufe und Produkte<\/p><h2 class=\"wp-block-heading\">Nutzen Sie OXID-Daten f\u00fcr relevantere Newsletter<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Kunden und Bestellungen werden \u00fcber getrennte Importprofile \u00fcbernommen. Ein erneuter Import aktualisiert den Datenstand; es gibt keine dauerhafte Synchronisation und keine R\u00fcckschreibung.<\/p><\/div><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aacdc1f7887a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aacdc1f7887a\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\" style=\"max-width:1022px;margin-inline:auto\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-import-neu.png\" alt=\"Erfolgreicher Import von OXID-Kunden und Bestellungen in mailfino\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kunden- und Bestelldaten getrennt importieren und bei Bedarf erneut aktualisieren.<\/figcaption><\/figure><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">KUNDENIMPORT<\/p><h3 class=\"wp-block-heading\">Kontakte zuverl\u00e4ssig aktualisieren<\/h3><p class=\"wp-block-paragraph\">Wiederholte Importe erkennen bereits verkn\u00fcpfte Empf\u00e4nger \u00fcber die dauerhafte OXID-Kunden-ID und die gespeicherte Importzuordnung.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">KAUFDATEN<\/p><h3 class=\"wp-block-heading\">K\u00e4ufer genauer ausw\u00e4hlen<\/h3><p class=\"wp-block-paragraph\">Nicht stornierte Bestellungen erm\u00f6glichen Filter nach Kauf, Produkt, Kategorie, letztem Kaufdatum, Bestellanzahl und Gesamtumsatz.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">PRODUKTKARTEN<\/p><h3 class=\"wp-block-heading\">Shopprodukte schneller einsetzen<\/h3><p class=\"wp-block-paragraph\">Je nach Shopdaten \u00fcbernimmt mailfino Produktname, Beschreibung, Preis, Link, Kategorie und Bild in eine Newsletterkarte.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Kaufbasierte Zielgruppen<\/p><h2 class=\"wp-block-heading\" id=\"zielgruppen\">Erreichen Sie K\u00e4ufer nach Produkt, Kategorie oder Kundenwert<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Ein K\u00e4ufer z\u00e4hlt nur, wenn in mailfino bereits ein Kontakt mit derselben E-Mail-Adresse vorhanden ist. Der Bestellimport selbst legt keine Newsletterkontakte an.<\/p><\/div><div class=\"wp-block-columns mf-commerce-proof is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aacdc1f790e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aacdc1f790e6\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-produktsegment-neu.png\" alt=\"K\u00e4ufer eines OXID-Produkts als Newsletter-Zielgruppe ausw\u00e4hlen\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kontakte anhand eines gekauften OXID-Produkts ausw\u00e4hlen.<\/figcaption><\/figure><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aacdc1f7932f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aacdc1f7932f\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-kategoriesegment-neu.png\" alt=\"K\u00e4ufer einer OXID-Kategorie als Newsletter-Zielgruppe ausw\u00e4hlen\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eine OXID-Kategorie als Kaufbedingung verwenden.<\/figcaption><\/figure><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Produktinhalte<\/p><h2 class=\"wp-block-heading\">Bringen Sie OXID-Produkte schneller in den Newsletter<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Suchen Sie im Newsletter-Editor nach Produktname, SKU oder Kategorie. mailfino \u00fcbernimmt je nach Shopdaten Name, Beschreibung, Preis, Produktlink, Kategorie und Bild aus dem gespeicherten Datenstand.<\/p><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Produktdaten als Ausgangspunkt nutzen<\/h3><p class=\"wp-block-paragraph\">Bild und Button werden mit der Produktseite verlinkt. Texte und Gestaltung lassen sich anschlie\u00dfend im Editor f\u00fcr den Newsletter anpassen.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Datenstand kontrolliert aktualisieren<\/h3><p class=\"wp-block-paragraph\">Ein erneuter Bestellimport aktualisiert die gespeicherten Produktdaten. Eine automatische Aktualisierung bereits eingef\u00fcgter Newsletterkarten ist im Handbuch nicht dokumentiert.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#103f39\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-dark is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Kaufinteresse und Einwilligung<\/p><h2 class=\"wp-block-heading\">Nutzen Sie K\u00e4ufe zur Auswahl, nicht als Versandberechtigung<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Kaufdaten zeigen Interesse<\/h3><p class=\"wp-block-paragraph\">Bestellungen helfen dabei, Zielgruppen nach Produkten, Kategorien und Kundenwert zu bilden. Ein Kauf allein erlaubt noch keinen Newsletterversand.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Versandberechtigung bleibt getrennt<\/h3><p class=\"wp-block-paragraph\">Die aktuelle Integration wertet kein OXID-Consent-Feld aus. Double-Opt-In, Abmeldungen und Sperrlisten werden in mailfino gepflegt.<\/p><p class=\"mf-text-link wp-block-paragraph\"><a href=\"\/en\/formulare-double-opt-in\/\">Formulare und Double-Opt-In ansehen \u2192<\/a><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#103f39;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell mf-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Read-only Connector<\/p><h2 class=\"wp-block-heading\" id=\"einrichtung\">Geben Sie nur die ben\u00f6tigten OXID-Daten frei<\/h2><p class=\"wp-block-paragraph\">Der Connector wird im Web-Wurzelverzeichnis des Shops installiert und als OXID-Modul aktiviert. In mailfino werden nur Shop-URL, Connector-Benutzer und API-Key hinterlegt.<\/p><ul class=\"wp-block-list\"><li>Leserechte f\u00fcr Kunden, Bestellungen und Produkte getrennt aktivieren<\/li><li>Keine Schreibrechte oder R\u00fcckschreibung in OXID<\/li><li>Vorhandene OXID-Datenbankverbindung statt separater Datenbankzug\u00e4nge<\/li><\/ul><p class=\"mf-text-link wp-block-paragraph\"><a href=\"https:\/\/beta.mailfino.de\/help\/#\/de\/integration-oxid-beta\/oxid-integration-ueberblick\" rel=\"noopener\">Technische Anleitung im Handbuch \u00f6ffnen \u2192<\/a><\/p><\/div><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aacdc1f7a038&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aacdc1f7a038\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-verbindung-neu.png\" alt=\"Read-only-Verbindung eines OXID eShops im mailfino Anbindungsmanager\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Cloud, Selfhosting oder Enterprise<\/p><h2 class=\"wp-block-heading\">Betreiben Sie E-Mail-Marketing so kontrolliert wie Ihren OXID eShop<\/h2><\/div><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CLOUD<\/p><h3 class=\"wp-block-heading\">Direkt starten<\/h3><p class=\"wp-block-paragraph\">mailfino wird f\u00fcr Sie betrieben und greift \u00fcber den read-only Connector auf den \u00f6ffentlich erreichbaren OXID-Shop zu.<\/p><\/article>\n<article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">SELFHOSTING<\/p><h3 class=\"wp-block-heading\">Selbst kontrollieren<\/h3><p class=\"wp-block-paragraph\">Betreiben Sie Shop und Newsletterplattform auf selbst gew\u00e4hlter Infrastruktur. Selfhosting Lite enth\u00e4lt keine Anbindungen.<\/p><\/article>\n<article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">ENTERPRISE<\/p><h3 class=\"wp-block-heading\">Individuell einbetten<\/h3><p class=\"wp-block-paragraph\">F\u00fcr gr\u00f6\u00dfere Organisationen mit individuellen Anforderungen an Betrieb, Sicherheit, Integration und Betreuung.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group mf-pre-faq-cta is-layout-flow wp-block-group-is-layout-flow\" id=\"kontakt\"><h2 class=\"wp-block-heading\">Bereit f\u00fcr Newsletter mit OXID eShop?<\/h2>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/starten\/\">Jetzt starten<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">FAQ<\/p><h2 class=\"wp-block-heading\" id=\"fragen\">Fragen zur OXID eShop Newsletter-Integration<\/h2><\/div><div class=\"wp-block-group mf-faq is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Warum verwendet mailfino einen OXID Connector?<\/summary><p class=\"wp-block-paragraph\">OXID stellt die ben\u00f6tigten Kunden-, Bestell- und Produktdaten nicht \u00fcber dieselbe Standard-REST-API wie andere Shopsysteme bereit. Der Connector stellt sie lesend in einem einheitlichen Format zur Verf\u00fcgung.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Werden OXID-Daten synchronisiert?<\/summary><p class=\"wp-block-paragraph\">Nein. Kunden und Bestellungen werden \u00fcber getrennte Importprofile kontrolliert \u00fcbernommen. Wiederholte Importe aktualisieren Kontakte beziehungsweise ersetzen den gespeicherten Kaufdatenstand.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Wie erkennt der Kundenimport vorhandene Kontakte?<\/summary><p class=\"wp-block-paragraph\">Bereits verkn\u00fcpfte Empf\u00e4nger werden \u00fcber die dauerhafte OXID-Kunden-ID und die gespeicherte Importzuordnung wiedererkannt.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Wie werden Bestellungen Kontakten zugeordnet?<\/summary><p class=\"wp-block-paragraph\">Ein K\u00e4ufer z\u00e4hlt f\u00fcr Kaufsegmente nur, wenn bereits ein mailfino-Kontakt mit derselben E-Mail-Adresse vorhanden ist.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Welche Bestellungen werden ber\u00fccksichtigt?<\/summary><p class=\"wp-block-paragraph\">Der Bestellimport speichert alle nicht stornierten OXID-Bestellungen als Hintergrunddaten.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00dcbernimmt mailfino den OXID-Newsletterstatus?<\/summary><p class=\"wp-block-paragraph\">Nein. Die aktuelle Integration wertet kein OXID-Consent-Feld aus. Die Versandberechtigung wird separat in mailfino gepflegt.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Welche Betriebsmodelle unterst\u00fctzen die Anbindung?<\/summary><p class=\"wp-block-paragraph\">Cloud, kommerzielles Selfhosting und Enterprise unterst\u00fctzen Anbindungen. Selfhosting Lite nicht.<\/p><\/details><\/div><\/div><\/section>\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Externe Newsletter-L\u00f6sung f\u00fcr aktuelle OXID-Shops F\u00fchren Sie OXID-Daten und professionelle Newsletterprozesse zusammen Die aktuelle OXID-eShop-Dokumentation sieht Newsletter-Anmeldung und Double-Opt-In im Shop vor, empfiehlt f\u00fcr den Versand aber einen externen Newsletterdienst und beschreibt daf\u00fcr einen CSV-Export. mailfino ersetzt diesen manuellen \u00dcbergang durch kontrollierte Importe und einen lesenden Connector. OXID ESHOP Anmeldungen und Opt-in verwalten OXID eShop [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1009,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":28,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions\/1688"}],"up":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}