{"id":116,"date":"2026-07-19T21:52:07","date_gmt":"2026-07-19T19:52:07","guid":{"rendered":"https:\/\/new.mailfino.com\/integrationen\/oxid-eshop\/"},"modified":"2026-07-19T23:08:53","modified_gmt":"2026-07-19T21:08:53","slug":"oxid-eshop","status":"publish","type":"page","link":"https:\/\/new.mailfino.com\/en\/integrationen\/oxid-eshop\/","title":{"rendered":"OXID eShop per read-only Connector mit mailfino verbinden"},"content":{"rendered":"\n<style>\n:root {\n  --mf-ink: #14242c;\n  --mf-muted: #5b6b72;\n  --mf-blue: #287fc1;\n  --mf-blue-dark: #185e91;\n  --mf-navy: #07163d;\n  --mf-green: #103f39;\n  --mf-red: #df5948;\n  --mf-yellow: #f2c14e;\n  --mf-soft: #f4f7f6;\n  --mf-line: #dce4e1;\n  --mf-white: #fff;\n  --mf-shadow: 0 18px 50px rgba(20, 36, 44, 0.09);\n}\n\n#header .sub-menu {\n  padding: 8px;\n  border: 1px solid rgba(17, 51, 79, 0.12);\n  border-radius: 6px;\n  background: #ffffff;\n  box-shadow: 0 16px 38px rgba(17, 51, 79, 0.16);\n}\n\n#header .sub-menu .ct-menu-link {\n  min-height: 0;\n  padding: 12px 14px;\n  border-radius: 4px;\n  color: #172b38;\n}\n\n#header .sub-menu .menu-item:hover > .ct-menu-link,\n#header .sub-menu .menu-item:focus-within > .ct-menu-link,\n#header .sub-menu .current-menu-item > .ct-menu-link {\n  background: #edf4f8;\n  color: #24587b;\n}\n\nbody.page {\n  color: var(--mf-ink);\n  background: var(--mf-white);\n}\n\nbody.page .hero-section,\nbody.page #footer {\n  display: none;\n}\n\nbody.page .ct-container-full[data-vertical-spacing] {\n  --theme-content-vertical-spacing: 0;\n}\n\nbody.page .entry-content {\n  max-width: none;\n  margin: 0;\n  padding: 0;\n}\n\nbody.page .entry-content > * {\n  margin-block: 0;\n}\n\nbody.page header.ct-header {\n  position: sticky;\n  z-index: 80;\n  top: 0;\n}\n\nbody.admin-bar.page header.ct-header {\n  top: 32px;\n}\n\nbody.page .ct-header [data-row*=\"middle\"] {\n  --height: 82px;\n  background: rgba(255, 255, 255, 0.97);\n  border-bottom: 1px solid var(--mf-line);\n}\n\nbody.page 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 display: none;\n}\n\n.mf-cloud-layout {\n  position: relative;\n  z-index: 2;\n  display: grid;\n  grid-template-columns: 0.88fr 1.12fr;\n  gap: 70px;\n  align-items: center;\n  padding: 62px 0;\n}\n\n.mf-cloud-copy h1 {\n  margin: 0 0 24px;\n  color: var(--mf-white);\n  font-size: 54px;\n  line-height: 1.04;\n}\n\n.mf-cloud-copy p:not(.mf-kicker) {\n  margin: 0;\n  color: #dbe6f6;\n  font-size: 19px;\n}\n\n.mf-cloud-screen {\n  margin: 0;\n  padding: 22px;\n  border: 1px solid rgba(255, 255, 255, 0.18);\n  border-radius: 8px;\n  background: rgba(255, 255, 255, 0.06);\n}\n\n.mf-cloud-screen img {\n  display: block;\n  width: 100%;\n}\n\n.mf-cloud-proof {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  border-top: 1px solid var(--mf-line);\n  border-bottom: 1px solid var(--mf-line);\n}\n\n.mf-cloud-proof div {\n  padding: 34px;\n}\n\n.mf-cloud-proof div + div {\n  border-left: 1px solid var(--mf-line);\n}\n\n.mf-cloud-proof strong {\n  display: block;\n  margin-bottom: 8px;\n  color: var(--mf-ink);\n  font-size: 18px;\n}\n\n.mf-cloud-proof span {\n  color: var(--mf-muted);\n}\n\n.mf-cloud-choice {\n  display: flex;\n  gap: 38px;\n  align-items: center;\n  justify-content: space-between;\n  padding: 34px 40px;\n  border: 1px solid var(--mf-line);\n  border-radius: 8px;\n  background: var(--mf-soft);\n}\n\n.mf-cloud-choice h2 {\n  margin: 0 0 8px;\n  font-size: 28px;\n}\n\n.mf-cloud-choice p {\n  margin: 0;\n  color: var(--mf-muted);\n}\n\n.mf-editor-hero {\n  min-height: 650px;\n  background: var(--mf-soft);\n  color: var(--mf-ink);\n}\n\n.mf-editor-hero::before {\n  display: none;\n}\n\n.mf-editor-layout {\n  position: relative;\n  z-index: 2;\n  display: grid;\n  grid-template-columns: 0.8fr 1.2fr;\n  gap: 72px;\n  align-items: center;\n  padding: 78px 0;\n}\n\n.mf-editor-copy .mf-kicker {\n  color: var(--mf-blue-dark);\n}\n\n.mf-editor-copy h1 {\n  margin: 0 0 24px;\n  color: var(--mf-ink);\n  font-size: 56px;\n  line-height: 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width: 100vw;\n  max-width: none !important;\n  margin-left: calc(50% - 50vw);\n  border-bottom: 1px solid var(--mf-line);\n  background: rgba(255, 255, 255, 0.97);\n}\n\n.mf-directory-nav-inner {\n  display: flex;\n  gap: 28px;\n  overflow-x: auto;\n  padding: 18px 0;\n}\n\n.mf-directory-nav a {\n  flex: 0 0 auto;\n  color: var(--mf-ink);\n  font-size: 14px;\n  font-weight: 700;\n  text-decoration: none;\n}\n\n.mf-actions {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 12px;\n  margin-top: 32px;\n}\n\n.mf-button {\n  display: inline-flex;\n  min-height: 50px;\n  align-items: center;\n  padding: 13px 20px;\n  border: 1px solid transparent;\n  border-radius: 6px;\n  background: var(--mf-red);\n  color: var(--mf-white);\n  font-weight: 750;\n  text-decoration: none;\n  transition: transform 160ms ease;\n}\n\n.mf-button:hover {\n  color: var(--mf-white);\n  transform: translateY(-2px);\n}\n\n.mf-button-secondary {\n  border-color: rgba(255, 255, 255, 0.7);\n  background: 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var(--mf-shadow);\n}\n\n.mf-checks {\n  margin: 28px 0 0;\n  padding: 0;\n  list-style: none;\n}\n\n.mf-checks li {\n  position: relative;\n  margin: 12px 0;\n  padding-left: 28px;\n  color: var(--mf-ink);\n}\n\n.mf-checks li::before {\n  position: absolute;\n  left: 0;\n  color: var(--mf-green);\n  font-weight: 900;\n  content: \"\u2713\";\n}\n\n.mf-section-dark .mf-checks li {\n  color: #e6f0ed;\n}\n\n.mf-compare {\n  width: 100%;\n  overflow: hidden;\n  border: 1px solid var(--mf-line);\n  border-radius: 8px;\n  border-collapse: separate;\n  border-spacing: 0;\n  background: var(--mf-white);\n}\n\n.mf-compare th,\n.mf-compare td {\n  padding: 20px;\n  border-right: 1px solid var(--mf-line);\n  border-bottom: 1px solid var(--mf-line);\n  text-align: left;\n  vertical-align: top;\n}\n\n.mf-compare th {\n  background: var(--mf-soft);\n  color: var(--mf-ink);\n}\n\n.mf-compare tr:last-child td,\n.mf-compare tr:last-child th {\n  border-bottom: 0;\n}\n\n.mf-compare th:last-child,\n.mf-compare td:last-child {\n  border-right: 0;\n}\n\n.mf-faq {\n  display: grid;\n  gap: 10px;\n}\n\n.mf-faq details {\n  padding: 22px 24px;\n  border: 1px solid var(--mf-line);\n  border-radius: 8px;\n  background: var(--mf-white);\n}\n\n.mf-faq summary {\n  color: var(--mf-ink);\n  font-weight: 750;\n  cursor: pointer;\n}\n\n.mf-faq p {\n  margin: 14px 0 0;\n  color: var(--mf-muted);\n}\n\n.mf-integration-groups {\n  display: grid;\n  gap: 54px;\n}\n\n.mf-integration-group h3 {\n  margin-bottom: 20px;\n  font-size: 26px;\n}\n\n.mf-integration-grid {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 12px;\n}\n\n.mf-integration {\n  display: block;\n  position: relative;\n  min-height: 150px;\n  padding: 24px;\n  border: 1px solid var(--mf-line);\n  border-radius: 8px;\n  background: var(--mf-white);\n  color: inherit;\n  text-decoration: none;\n  transition: border-color 160ms ease, box-shadow 160ms ease, transform 160ms 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overflow-x: auto;\n  }\n}\n\n@media (prefers-reduced-motion: reduce) {\n  .mf-button {\n    transition: none;\n  }\n}\n\n<\/style>\n\n\n\n<section class=\"mf-page-hero\"><div class=\"mf-shell mf-integration-detail-hero-layout\">\n  <div class=\"mf-page-hero-inner\">\n    <p class=\"mf-kicker\">OXID eShop Newsletter Integration \u00b7 Beta<\/p><span class=\"mf-status mf-status-beta\">Beta<\/span>\n    <h1>OXID eShop per read-only Connector mit mailfino verbinden<\/h1>\n    <p class=\"mf-page-hero-copy\">Importieren Sie OXID-Kunden, synchronisieren Sie abgeschlossene Bestellungen f\u00fcr dynamische Kaufsegmente und verwenden Sie Shop-Produkte in Newsletter-Produktkarten. Der mailfino Connector liest nur die ausdr\u00fccklich freigegebenen Datenbereiche.<\/p>\n    <div class=\"mf-actions\"><a class=\"mf-button\" href=\"\/kontakt\/\">OXID-Anbindung besprechen<\/a><a class=\"mf-button mf-button-secondary\" href=\"https:\/\/docs.mailfino.de\/handbuch\/integration-oxid-beta\/oxid-integration-ueberblick\/\">Dokumentation \u00f6ffnen<\/a><\/div>\n  <\/div>\n  <div class=\"mf-integration-detail-brand\"><img decoding=\"async\" src=\"https:\/\/new.mailfino.com\/wp-content\/uploads\/2026\/07\/brand-oxid.png\" alt=\"OXID eShop Logo\"><p>Shopdaten lesend bereitstellen und kontrolliert in Newsletter-Prozesse \u00fcbernehmen.<\/p><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"mf-section\"><div class=\"mf-shell\"><div class=\"mf-section-head\">\n  <p class=\"mf-eyebrow\">Datenfluss<\/p><h2>Der OXID Connector stellt genau die freigegebenen Daten bereit<\/h2>\n  <p class=\"mf-section-lead\">Der Connector nutzt die bestehende OXID-Datenbankverbindung und stellt eine kleine lesende API bereit. Separate Datenbankzug\u00e4nge werden nicht in mailfino hinterlegt.<\/p>\n<\/div><div class=\"mf-integration-flow\" aria-label=\"Datenfluss zwischen OXID eShop und mailfino\">\n  <div class=\"mf-integration-flow-node\"><strong>OXID eShop<\/strong><span>Kunden, Bestellungen und Produkte<\/span><\/div><span class=\"mf-integration-flow-arrow\" aria-hidden=\"true\">\u2192<\/span>\n  <div class=\"mf-integration-flow-node\"><strong>Read-only Connector<\/strong><span>Technischer Benutzer, API-Key und Lesebereiche<\/span><\/div><span class=\"mf-integration-flow-arrow\" aria-hidden=\"true\">\u2192<\/span>\n  <div class=\"mf-integration-flow-node\"><strong>mailfino<\/strong><span>Empf\u00e4nger, Kaufsegmente und Produktkarten<\/span><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"mf-section mf-section-soft\"><div class=\"mf-shell\"><div class=\"mf-section-head\">\n  <p class=\"mf-eyebrow\">Dokumentierter Funktionsumfang<\/p><h2>Was die OXID-Integration in mailfino abbildet<\/h2>\n<\/div><div class=\"mf-grid-3\">\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">KUNDEN<\/span><h3>OXID-Kunden importieren<\/h3><p>Kunden mit E-Mail-Adresse werden als Empf\u00e4nger in eine ausgew\u00e4hlte Liste \u00fcbernommen. Wiederholte Importe erkennen bestehende Kontakte.<\/p><\/article>\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">BESTELLUNGEN<\/span><h3>Kaufdaten getrennt speichern<\/h3><p>Abgeschlossene Bestellungen und Positionen werden als Hintergrunddaten synchronisiert, nicht als normale Kontaktfelder.<\/p><\/article>\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">SEGMENTE<\/span><h3>Nach K\u00e4ufen, Produkten oder Kategorien filtern<\/h3><p>Dynamische Zielgruppen verwenden die synchronisierten Bestell- und Produktinformationen.<\/p><\/article>\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">PRODUKTKARTEN<\/span><h3>OXID-Produkte in Newsletter einsetzen<\/h3><p>Je nach Shopdaten \u00fcbernimmt mailfino Name, Beschreibung, Preis, Link, Kategorie und Bild.<\/p><\/article>\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">BERECHTIGUNGEN<\/span><h3>Lesebereiche einzeln freigeben<\/h3><p>Im Connector lassen sich Leserechte f\u00fcr Kunden, Bestellungen und Produkte getrennt aktivieren. Nicht erlaubte Routen antworten mit 403.<\/p><\/article>\n  <article class=\"mf-card\"><span class=\"mf-card-mark\">SYNC<\/span><h3>Produktstand aktualisieren<\/h3><p>Produktinformationen werden mit den Kaufdaten aktualisiert. Fehlt ein Produkt, kann der Bestellimport erneut ausgef\u00fchrt werden.<\/p><\/article>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"mf-section\"><div class=\"mf-shell\"><div class=\"mf-section-head\">\n  <p class=\"mf-eyebrow\">Typische Arbeitsabl\u00e4ufe<\/p><h2>OXID-Kaufdaten f\u00fcr relevante Newsletter nutzen<\/h2>\n<\/div><div class=\"mf-grid-3\">\n  <article class=\"mf-card\"><h3>K\u00e4ufer einer Produktgruppe ausw\u00e4hlen<\/h3><p>Synchronisieren Sie Bestellungen und speichern Sie einen dynamischen Filter f\u00fcr Kontakte, die ein bestimmtes Produkt oder eine Kategorie gekauft haben.<\/p><\/article>\n  <article class=\"mf-card\"><h3>Produktkarten aus Shopdaten aufbauen<\/h3><p>Suchen Sie nach Produktname, SKU oder Kategorie und \u00fcbernehmen Sie die vorhandenen Produktinformationen in den Newsletter.<\/p><\/article>\n  <article class=\"mf-card\"><h3>Zugriff technisch begrenzen<\/h3><p>Aktivieren Sie im Connector ausschlie\u00dflich die Datenbereiche, die f\u00fcr Kundenimport, Segmente und Produktkarten tats\u00e4chlich ben\u00f6tigt werden.<\/p><\/article>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"mf-section mf-section-soft\"><div class=\"mf-shell mf-split\"><div>\n  <p class=\"mf-eyebrow\">Voraussetzungen und Einrichtung<\/p><h2>Connector im OXID-Shop installieren und absichern<\/h2>\n  <p class=\"mf-section-lead\">Der Connector wird beim Anlegen der OXID-Anbindung in mailfino bereitgestellt.<\/p>\n<\/div><ol class=\"mf-checks\">\n  <li>Connector herunterladen und die enthaltenen Ordner in das Web-Wurzelverzeichnis der OXID-Installation kopieren.<\/li>\n  <li>Das Modul \u201emailfino Connector\u201c in OXID aktivieren sowie technischen Benutzer und langen API-Key festlegen.<\/li>\n  <li>Nur ben\u00f6tigte Leserechte f\u00fcr Kunden, Bestellungen und Produkte einschalten.<\/li>\n  <li>Den Health-Endpunkt unter <code>\/mailfino\/api\/health<\/code> pr\u00fcfen und anschlie\u00dfend Shop-URL, Benutzer und API-Key in mailfino eintragen.<\/li>\n<\/ol><\/div><\/section>\n\n\n\n<section class=\"mf-section mf-section-dark\"><div class=\"mf-shell\"><div class=\"mf-section-head\">\n  <p class=\"mf-eyebrow\">Einwilligung, Datenschutz und Grenzen<\/p><h2>Lesender Connector, separate Versandberechtigung<\/h2>\n  <p class=\"mf-section-lead\">Die aktuelle Beta \u00fcbernimmt kein eigenes OXID-Consent-Feld. Eine Bestellung oder ein Kundenkonto begr\u00fcndet keine Newsletter-Einwilligung.<\/p>\n<\/div><ul class=\"mf-checks\">\n  <li>Der Connector schreibt keine Daten in OXID und ben\u00f6tigt keine separaten Datenbankzug\u00e4nge.<\/li>\n  <li>Der Bestellimport legt nicht automatisch neue Empf\u00e4nger an.<\/li>\n  <li>Kaufsegmente z\u00e4hlen nur vorhandene mailfino-Kontakte mit passender E-Mail-Adresse.<\/li>\n  <li>mailfino kann nur Produktdaten und Kategorien nutzen, die der Connector aus dem Shop lesen kann.<\/li>\n  <li>Die Versandberechtigung muss in mailfino gepflegt und vor jedem Versand ber\u00fccksichtigt werden.<\/li>\n  <li>Der \u00f6ffentlich erreichbare Connector-Endpunkt muss durch technische Zugangsdaten gesch\u00fctzt sein.<\/li>\n<\/ul><\/div><\/section>\n\n\n\n<section class=\"mf-section\"><div class=\"mf-shell\"><div class=\"mf-section-head\"><p class=\"mf-eyebrow\">FAQ<\/p><h2>Fragen zur OXID eShop Newsletter Integration<\/h2><\/div><div class=\"mf-faq\">\n  <details><summary>Warum ben\u00f6tigt OXID einen eigenen Connector?<\/summary><p>OXID stellt die ben\u00f6tigten Daten nicht \u00fcber dieselbe Standard-REST-API wie WooCommerce bereit. Der mailfino Connector stellt sie in einem einheitlichen, lesenden Format zur Verf\u00fcgung.<\/p><\/details>\n  <details><summary>Ben\u00f6tigt mailfino Zugriff auf die OXID-Datenbank?<\/summary><p>Nein. Der Connector nutzt intern die vorhandene OXID-Datenbankverbindung. In mailfino werden nur Shop-URL, Connector-Benutzer und API-Key eingetragen.<\/p><\/details>\n  <details><summary>Welche Rechte lassen sich im Connector begrenzen?<\/summary><p>Leserechte f\u00fcr Kunden, Bestellungen und Produkte k\u00f6nnen getrennt freigegeben werden. Nicht freigegebene API-Routen werden blockiert.<\/p><\/details>\n  <details><summary>Welche Produktdaten k\u00f6nnen \u00fcbernommen werden?<\/summary><p>Je nach gepflegten Shopdaten sind Produktname, Beschreibung, Preis, Produktlink, Kategorie und Bild verf\u00fcgbar.<\/p><\/details>\n  <details><summary>\u00dcbernimmt die Integration eine Newsletter-Einwilligung?<\/summary><p>Nein. Die aktuelle Version wertet kein eigenes OXID-Consent-Feld aus. Ma\u00dfgeblich ist die Versandberechtigung in mailfino.<\/p><\/details>\n  <details><summary>Wie l\u00e4sst sich die Erreichbarkeit des Connectors pr\u00fcfen?<\/summary><p>Der Health-Endpunkt liegt unter <code>\/mailfino\/api\/health<\/code> und wird mit Connector-Benutzer und API-Key per HTTP Basic Auth gepr\u00fcft.<\/p><\/details>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"mf-section mf-final\"><div class=\"mf-shell\"><div class=\"mf-section-head\">\n  <p class=\"mf-eyebrow\">OXID-Prozess pr\u00fcfen<\/p><h2>Connector, Leserechte und Newsletter-Abl\u00e4ufe abstimmen<\/h2>\n  <p class=\"mf-section-lead\">Wir kl\u00e4ren die technische Erreichbarkeit, notwendige Datenbereiche und den sinnvollen Einsatz von Kaufsegmenten und Produktkarten.<\/p>\n<\/div><div class=\"mf-actions\"><a class=\"mf-button\" href=\"\/kontakt\/\">Anbindung besprechen<\/a><a class=\"mf-button mf-button-secondary\" href=\"https:\/\/docs.mailfino.de\/handbuch\/integration-oxid-beta\/oxid-integration-ueberblick\/\">Zur Dokumentation<\/a><a class=\"mf-button mf-button-secondary\" href=\"\/integrationen\/\">Alle Integrationen<\/a><\/div><\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>OXID eShop Newsletter Integration \u00b7 Beta Beta OXID eShop per read-only Connector mit mailfino verbinden Importieren Sie OXID-Kunden, synchronisieren Sie abgeschlossene Bestellungen f\u00fcr dynamische Kaufsegmente und verwenden Sie Shop-Produkte in Newsletter-Produktkarten. Der mailfino Connector liest nur die ausdr\u00fccklich freigegebenen Datenbereiche. OXID-Anbindung besprechenDokumentation \u00f6ffnen Shopdaten lesend bereitstellen und kontrolliert in Newsletter-Prozesse \u00fcbernehmen. Datenfluss Der OXID Connector [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":5,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":297,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions\/297"}],"up":[{"embeddable":true,"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/37"}],"wp:attachment":[{"href":"https:\/\/new.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}